The first and only complete fitness and nutrition solution created specifically for women. The 30 minute workout exercises every major muscle group and burns up to 2000 kilojoules through a proven program of stength training, cardio and stretching. In adition, club promotions and events encourage women to support charitable causes, learn about health-related issues and forge lasting friendships as part of the global community.
- Largest women’s fitness franchise in the world.
- More than 7000 locations in 85 countries.
- The only all women fitness club in the Philippines.
- First fitness and weight-loss facility designed exclusively for women.
- Accessible and affordable exercise and diet information.
- Works every major muscle group in just 30 minutes, three times a week.
- The Curves 30 minute workout can burn up to 2000 kilojoules.
- You can use your Curves membership at any Curves location worldwide.
The history of the Curves brand is an inspiring story of motivation and success. Founders Gary and Diane Heavin, committed veterans of the fitness and advertising industries, are considered the innovators of the express fitness phenomenon that has made exercise available to more than 4 million women worldwide. They share a passion for and commitment to women’s health and fitness. The Heavins opened the first Curves in 1992 in Harlingen, Texas. Their innovative, 30-minute fitness concept combined strength training and sustained cardiovascular activity through safe and effective hydraulic resistance. The club was an overnight success, as it gave women a supportive and comfortable atmosphere in which to work out. In fact, the company’s unofficial motto became “no makeup, no men, and no mirrors”.
When their second club was also immediately successful, they knew that they had tapped a market that wasn’t being served by traditional gyms and that they could help millions of women worldwide. However, they knew they couldn’t do it alone. They needed to find passionate people who were interested in helping the women in their communities and teach them how to run a Curves. They began making plans to franchise the business and the first independently owned and operated Curves opened in Paris, Texas, in 1995.
Curves caught on like wildfire and opened clubs at an astronomical rate, sometimes more than doubling its number of locations from year to year. This was all done by word of mouth until Curves launched its award-winning national advertising campaign in 2003. What took McDonalds 25 years and Subway 26 years to do – open 7,000 locations – Curves did in under a decade.
Accolade after accolade ensued. Fastest growing franchise in history. World’s largest fitness franchise. New York Times bestseller. (Curves, Permanent Results without Permanent Dieting.) No. 1 Fitness Franchise. With such unprecedented success, it made sense to branch out globally, and so the Heavins took their vision for an effective and affordable workout international.
Curves in the Philippines
Seeing the potential in the Philippines, Curves International initially opened 2 locations in the Philippines. These clubs serviced the posh community of Bonifacio Global City and the community township of Eastwood City. As partners saw the potential for local growth, Curves Philippines in 2016 continues to open more branches in Century City, Makati and Edsa Shangrila Plaza in Mandaluyong City. We face 2017 with more enthusiasm to build a strong community of women in every club as we see Magnolia Residences, New Manila and Paseo Arcadia in Sta Rosa, Laguna open in the first half of 2017.
North Castle Partners
North Castle Partners has completed an investment in Curves International, Inc., the largest fitness club franchisor in the world with approximately 7,300 locations in 90 countries of clubs specifically designed for women. North Castle is a leading private equity firm focused exclusively on health, wellness and active living companies.
“As a firm focused on businesses that promote Health, Wellness, and Active Living, an investment in Curves was natural for us,” said Chip Baird, North Castle’s Founder and Managing Partner. “We are excited to partner with the company’s founders, Gary and Diane Heavin, to reinvigorate this world renowned company by applying our knowledge and experience in fitness and wellness from our current and prior investments.”
Gary Heavin said, “Bringing in a partner, the right partner, can be an arduous process. We set out to find a partner with a commitment to values and the knowledge and experience to guide our company to its next level of success. When we met North Castle, we knew that they understood not only our industry but the passion that has driven us to create Curves. We believe our partnership with North Castle will allow us to continue to improve the lives of women.”
Curves, the most widely recognized fitness brand in the world, offers members a convenient and effective workout in an environment that is safe and supportive. A Curves workout combines strength training and sustained cardiovascular activity in a coached environment.
“Curves is the number one brand in the world in women’s fitness,” said Jon Canarick, North Castle Managing Director. “The concept of creating a safe environment specifically designed for women where participants can work out in comfort was revolutionary and that’s in part why Curves grew so rapidly and why it remains in demand. We believe Curves can evolve to continue to address the changing needs of today’s consumer in the U.S. and abroad by offering a more complete solution for women to meet their all-around wellness goals. In addition, Curves has a strong growing business in many international markets, including the leading position in Japan, with considerable white space for expansion throughout Asia.”